Terms of the NIL Agreement for College and High School Athletes:

Objective:
Athletes will promote the SnowGo MowGo app within their networks to drive app downloads and usage. They will be compensated based on the number of users who download and actively use the app through their promotion efforts.

Responsibilities:

  1. App Promotion:

    • Athletes will create and share content (e.g., videos, posts, stories) promoting SnowGo MowGo on their social media platforms (Instagram, TikTok, Twitter, etc.).

    • The promotion should emphasize the app’s benefits, including how users can earn money through the platform.

    • A personalized referral code or link will be provided to track conversions and ensure accurate payments.

  2. Content Creation:

    • Athletes will receive monthly content guidelines from SnowGo MowGo, providing ideas and suggestions for the type of content to share, ensuring it aligns with the app’s messaging.

    • Athletes must post a minimum of 3 pieces of content per week (stories, videos, photos) across their social media platforms, as per the provided content options.

    • The content should include personal experiences using the app, clear calls to action, and links to download and use SnowGo MowGo.

  3. Event Participation:

    • Athletes will be encouraged to participate in at least one virtual or in-person event hosted by SnowGo MowGo during the partnership to promote the app.

    • Live social media events (such as Instagram Live or TikTok Live) may also be used to showcase the app’s functionality and the athlete’s personal experience with it.

  4. Monthly Reporting:

    • Athletes are expected to provide a monthly summary of their promotional activities, including social media engagement, events attended, and any additional efforts made to promote the app.

Compensation Structure:

  1. Payment Terms:

    • Athletes will be paid $150 for every 50 unique users who download and use the SnowGo MowGo app through their referral link.

    • Payment will be processed bi-weekly after the 50-user threshold is met and verified.

  2. Bonus Structure:

    • Athletes will be eligible for bonuses based on achieving higher download milestones:

      • $250 bonus for reaching 250 downloads.

      • $500 bonus for reaching 500 downloads.

      • $1,000 bonus for reaching 1,000 downloads.

    • These bonus payments are in addition to the standard $150 for every 50 downloads and are intended to incentivize larger-scale promotion.

Contract Length:

  • The initial term of the agreement is 6 months, with an option for extension based on performance and mutual agreement.

Additional Terms:

  • All content must adhere to NCAA/NFHS guidelines and institutional rules regarding NIL agreements.

  • SnowGo MowGo will pre-approve all promotional content before posting to ensure alignment with the brand.

  • Athletes are prohibited from promoting competing apps or services in the same category during the term of this agreement.

This partnership allows athletes to earn consistent income while contributing to the growth and user base of SnowGo MowGo.